rénshè bēngtā: 人设崩塌 - Persona Collapse, Character Setting Collapse

Keywords: renshe bengta, rénshè bēngtā, 人设崩塌, persona collapse, character setting collapse, cancel culture China, celebrity scandal, public image ruined, what does renshe mean, Chinese internet slang

Summary: “Rénshè bēngtā” (人设崩塌) is a popular Chinese internet slang term that vividly describes the sudden and total destruction of a public figure's carefully crafted persona. Literally meaning “character setting collapse,” it refers to the moment a celebrity, influencer, or even a friend is exposed for behavior that completely contradicts their public image, leading to disillusionment among their fans and the public. Understanding this term is key to deciphering modern Chinese online culture and discussions about celebrity scandals.

Pinyin (with tone marks): rénshè bēngtā