Table of Contents

Luna Snow

Part 1: The Dossier: An At-a-Glance Summary

Part 2: Origin and Evolution

Publication History and Creation

Luna Snow is a unique figure in Marvel's pantheon, as she did not originate in a traditional comic book. Her creation was a direct result of Marvel's collaboration with Korean mobile game developer Netmarble for their highly successful title, Marvel Future Fight. She was first introduced to the world on January 24, 2018, as a new playable character in the game. Her concept was developed by Marvel Games' Senior Producer Danny Koo, who envisioned a hero that would resonate deeply with the game's massive Asian player base. The goal was to create an authentic K-Pop idol who was also a formidable superhero. Her Korean name, Seol Hee (설희), translates to “Snow Hope,” perfectly encapsulating her character. To lend authenticity to her K-Pop persona, her debut was accompanied by an original song, “Tonight,” performed by Busters' vocalist Minjeong. Her immediate and overwhelming popularity within the gaming community prompted Marvel Comics to integrate her into the mainstream comic continuity. Her first official comic book appearance was a brief cameo in War of the Realms: New Agents of Atlas #1, published in May 2019, written by Greg Pak and with art by Gang Hyuk Lim. This series formally established her as part of the Earth-616 universe. Her origin story was later fleshed out in greater detail in a one-shot comic titled Future Fight Firsts: Luna Snow #1 (October 2019), also written by Alyssa Wong. This issue solidified the in-universe events that led to her transformation, aligning them closely with the backstory established in the game while embedding her firmly within the established Marvel Universe. Luna Snow's journey from a mobile game character to a key player in major comic events represents a modern, transmedia approach to character creation for Marvel.

In-Universe Origin Story

Earth-616 (Prime Comic Universe)

In the prime Marvel Universe, Seol Hee was a talented and ambitious young woman from South Korea with dreams of becoming a star. She trained for years as a singer and dancer, sacrificing a normal life to pursue her career as a K-Pop idol under the stage name “Luna Snow.” Her parents, though initially hesitant, supported her dream. She eventually achieved massive success with her hit girl group, 4L1T (pronounced “Elite”). Her life-altering event occurred during one of her solo concerts at a Stark Arena in Seoul. The event was targeted by the science-terrorist organization Advanced Idea Mechanics (A.I.M.). A.I.M. operatives stormed the arena in an attempt to steal a highly advanced cold fusion reactor, a piece of Stark Industries technology that was being showcased. Displaying immense bravery, Seol Hee refused to abandon her fans and attempted to lead them to safety. During the chaos, she was cornered by A.I.M. soldiers and pushed into the experimental reactor just as it was activated. Instead of being killed, Seol Hee was bathed in the unique energy of the device. The cold fusion process radically re-sequenced her DNA, imbuing her with phenomenal cryokinetic abilities. When she awoke, she found she could generate and control ice with incredible precision. In a moment of instinct, she unleashed her newfound powers, creating a massive blast of ice that instantly incapacitated the A.I.M. terrorists and saved everyone in the arena. In the aftermath, the media and her fans, having witnessed her heroic act, dubbed her “Luna Snow,” merging her stage name with her new ice-based powers. She embraced this new identity, vowing to use her gifts to protect others while continuing her career as a global pop star. This incident not only made her a superhero but also amplified her fame, turning her into a global icon of both music and heroism. Her origin is a tale of courage in the face of terror, where a star's desire to protect her audience transformed her into their champion.

Marvel Cinematic Universe (MCU)

To date, Luna Snow has not appeared and does not exist within the continuity of the Marvel Cinematic Universe (MCU). Her character remains exclusive to the comics, video games, and other ancillary media. This absence in the MCU is a frequent point of discussion among fans, particularly given the MCU's increasing focus on younger, more diverse heroes like Ms. Marvel and Kate Bishop, as well as its global storytelling scope. Luna Snow's compelling backstory, unique power set, and built-in international appeal make her a prime candidate for a future MCU project, whether in film or on Disney+. Should she be adapted for the MCU, creators would have several avenues to explore her origin.

While her MCU debut is purely speculative at this point, the groundwork for her potential inclusion is well-established. Her non-MCU existence is primarily defined by her role in video games like Marvel Future Fight, where her origin story is largely identical to the one later adopted by the comics, establishing a strong, consistent character identity across different media platforms.

Part 3: Abilities, Equipment & Personality

Earth-616 (Prime Comic Universe)

Luna Snow's powers and skills make her a versatile and formidable combatant, blending raw elemental force with the grace of a seasoned performer.

Powers: Cryokinesis

Luna's primary ability is advanced cryokinesis, the power to generate and control ice and cold. Her powers are unique in their dualistic nature, manifesting as both “Light Ice” and “Dark Ice.”

Skills and Attributes

Personality

Seol Hee is defined by her profound sense of responsibility. She feels a deep, personal duty to both her fans (“The Snowflakes”) and the public at large. This often places her under immense pressure, as she constantly struggles to balance the demanding schedules of a global pop sensation with the life-or-death stakes of being a superhero. She is compassionate, brave, and fiercely protective of her teammates and innocent civilians. However, she also carries a quiet burden of self-doubt, sometimes questioning if she is strong enough for the challenges she faces. Despite her fame, she is grounded and values her connections with her friends. Her journey is one of self-acceptance, learning to integrate the pop star “Luna” with the hero “Snow” into a single, confident identity.

Marvel Cinematic Universe (MCU) & Other Media

As Luna Snow is not in the MCU, her definitive abilities outside of the comics are best represented by her initial incarnation in Marvel Future Fight. The game's depiction laid the foundation for her comic book powers.

Part 4: Key Relationships & Network

Core Allies

Arch-Enemies

Luna Snow is a relatively new hero and has not yet developed a singular, defining arch-nemesis in the vein of Spider-Man and the Green Goblin. Her conflicts have primarily been against larger organizations and event-level threats.

Affiliations

Part 5: Iconic Events & Storylines

War of the Realms: New Agents of Atlas

This 2019 event marked Luna Snow's official integration into a major Marvel crossover. When Malekith's war spread across the Ten Realms, the Queen of the Fire Goblins, Sindr, invaded Asia. With the established heroes overwhelmed, former S.H.I.E.L.D. agent Jimmy Woo activated a new team: the Agents of Atlas. Luna Snow was one of his first recruits. Her role was critical. She, along with heroes like Shang-Chi, Silk, and Amadeus Cho, formed the front line of defense for the entire Pacific Rim. Luna's cryokinesis was the perfect counter to Sindr's fire demons. The storyline showcased her courage and power on a massive scale, as she single-handedly held off hordes of invaders to protect civilians in Seoul. This event established her as a team player, cemented her powers as a major asset, and proved she was more than just a celebrity hero—she was a warrior capable of standing against cosmic-level threats.

Future Fight Firsts: Luna Snow

This one-shot comic provided the definitive, in-depth telling of her origin story for the Earth-616 continuity. It delved deeper into her life as Seol Hee before the accident, exploring her dedication, her relationship with her parents, and the pressures of the K-Pop industry. The story masterfully retold the A.I.M. attack on her concert at the Stark Arena, focusing on her internal monologue and her decision to risk her life for her fans. It detailed the moment of her transformation inside the cold fusion reactor and the instinctive way she first unleashed her powers. This issue was crucial for readers who only knew her from the War of the Realms event, providing the emotional backstory and character development needed to fully understand her motivations and the duality of her existence as an idol and a hero.

Atlantis Attacks

This 2020 miniseries placed the Agents of Atlas at the center of a global conflict. The high-tech, portal-powered city of Pan, which served as the team's base, was discovered to be powered by a captive sea dragon. This act enraged Namor and the Kingdom of Atlantis, who declared war on Pan. Luna and the Agents were caught in the middle, torn between protecting their home and confronting the ethical dilemma of Pan's power source. Luna's role was multifaceted; she acted as a diplomat, trying to de-escalate the conflict, and as a powerful soldier when diplomacy failed. She faced off against Namor's elite Atlantean warriors, showcasing her growing mastery over her powers. The event tested the team's unity and forced Luna to confront the complexities of heroism, where right and wrong are not always clear. It was a significant step in her evolution from a new hero to a seasoned leader.

Part 6: Variants and Alternative Versions

The concept of “variants” for Luna Snow is unique, as her primary version originated outside the main comic book reality.

See Also

Notes and Trivia

1) 2) 3) 4) 5) 6) 7) 8)

1)
Luna Snow's creation was heavily influenced by the global Hallyu (Korean Wave) phenomenon. Her visual design and persona were inspired by real-life K-Pop idols.
2)
The first song released for Luna Snow, “Tonight,” was followed by “I Really Wanna (feat. Krystal)” and “Flow (feat. Luna),” with the latter being sung by Luna of the real-life K-Pop group f(x), creating a meta-textual link between the character and the industry she represents.
3)
Her last name, “Hee,” is often translated as “hope,” making her full name (Seol Hee) mean “Snow Hope,” a direct reference to her powers and inspirational role.
4)
Her official fan club name, “The Snowflakes,” is a direct acknowledgment from the character of her supporters, emphasizing her deep connection to her audience.
5)
First Comic Appearance: War of the Realms: New Agents of Atlas #1 (May 2019).
6)
First Full Appearance & Origin Retelling: Future Fight Firsts: Luna Snow #1 (October 2019).
7)
Creators (Marvel Games): Danny Koo, Bill Rosemann. Creators (Marvel Comics): Greg Pak, Alyssa Wong, Gang Hyuk Lim.
8)
Luna Snow is considered one of Marvel's first major South Korean superheroes, alongside characters like White Fox and Crescent.